Message Analysis Questionnaire

Message Analysis Questionnaire

Average Rating
5 out of 5 stars. 1 votes.

PURPOSE
[List the purpose of your business.]

POSITION IN THE MARKETPLACE

MARKET SIZE
[Determine the number or value of the products you sell in a year.]

MARKET SHARE
[Determine your share of the products sold or your share of the revenue earned in a year.]

MARKET PENETRATION
[Determine what percentage of your target market purchases your product instead of a competitor’s product.]

MARKET SATURATION
[Determine the number of units of your product that exist in the market. Include historical and secondhand purchases, if applicable.]

AUDIENCE

TARGET MARKET
[Describe the target audience you are selling to.]

CUSTOMER ATTITUDES
[List the questions that help you determine your customers’ attitudes about your company’s messages, such as: Are you familiar with our message? Does this message satisfy your needs?]

CUSTOMER MOTIVATION
[List questions that help you determine the top five attributes of your product and your brand that drive customers to purchase your product and to remain loyal to your brand.]

CUSTOMER SATISFACTION
[List questions that help you determine the level of customers’ satisfaction with your product, such as: Did our product perform as you expected? Do you feel it is a good value for the cost?]

PRODUCT

VISION
[Develop a statement of the direction in which your company wants to move. Rate your company’s current overall marketing effort in getting to that goal.]

PRODUCT USAGE
[List questions that assess how people use your product and how often they use your product.]

COST
[Describe the time and labor necessary to produce each unit of your product.]

SHELF LIFE
[Identify the useful life of your product or service.]

TESTING
[List questions that you can use to evaluate the responses of customers who have tested your product or service, such as: Was this product easy to use? Would you use it again?]

Message Analysis Questionnaire


Message Analysis Questionnaire (PDF)
Message Analysis Questionnaire (WORD)
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Average Rating
5 out of 5 stars. 1 votes.

 

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